The summit aims to tackle the major challenges and opportunities related to culture and heritage in the tourism industry. Stakeholders from various sectors, including government organizations, heritage institutions, tourism departments, academia, and the private sector, are invited to participate and share their perspectives on these crucial issues.
The main focus of the summit is to promote responsible cultural and heritage tourism worldwide, with the goal of safeguarding and preserving the world's rich cultural heritage. The event will bring together renowned experts and professionals who will engage in discussions and sessions revolving around topics such as investment in heritage destinations, finding a balance between tourism growth and heritage conservation, global trends in cultural and heritage tourism, and capacity building and education.
One of the key features of the summit is the inclusivity it offers to all attendees. A dedicated session will provide an opportunity for every delegate to contribute their thoughts, ideas, and experiences, ensuring a diverse range of perspectives and insights.
WTACH, in collaboration with Visit Valencia, has chosen the vibrant city of Valencia, Spain as the host location for the summit. Known as Europe's Green Capital 2024, Valencia provides a fitting backdrop for discussions centered on sustainable tourism and the preservation of cultural heritage.